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Can marketing be a force for good in the world?
Without marketing, businesses engaging in strategies relating to the UN Sustainable Development Goals are unlikely to achieve their strategic goals.
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Branding, it’s a feeling
Is emotional connection important for tech brands?
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We are not afraid – Australia’s COVID-19 vaccination problem
How can advertising help, or hinder, the rollout of Australia's vaccine efforts?
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Smart street furniture in Australia: a public service or surveillance and advertising tool?
The data collection and surveillance capabilities of smart street furniture raise a number of concerns.
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Business models and big tech on The Future, This Week
This week: reducing the reliance on ad revenue, reducing the reliance on external partners: how big tech companies evolve their business models.
![Black and white photo of two people standing back to back with a drawing of a yellow headphone cable wrapping around](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/08/TFTW_Season8_NoText_web-400x225.jpg)
![Black and white photo of two people standing back to back with a drawing of a yellow headphone cable wrapping around](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/08/TFTW_Season8_NoText_web-400x225.jpg)
![Black and white photo of two people standing back to back with a drawing of a yellow headphone cable wrapping around](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/08/TFTW_Season8_NoText_web-400x225.jpg)
Data, privacy and tracking on The Future, This Week
This week: we dive into the complex shadow world of trading location data from innocuous apps.
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Don’t furlough the ad budget
Why should brands take a scalpel rather than a meat cleaver to the marketing budget?
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![birds eye view of a football stadium](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/05/stadium-fahrul-azmi-RDkkbAjJNVo-unsplash_web-optimised-400x225.jpg)
Brands that increased their marketing spend were able to grow market share faster
The COVID-19 pandemic has changed the landscape for many companies, which will be forced to shift the tone of their brand marketing.
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![Black and grey laptop computer with turned-on screen beside person holding red smart card in selective-focus](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/05/working-macbook-computer-keyboard-34577_web-optimised-400x225.jpg)
Marketing in a time of shifting normal
What are the two main questions that marketers should be considering during COVID-19?
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Smart brands and marketing on The Future, This Week
What smart brands can during the crisis - a special with Andrew Baxter.
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The truth, free speech and platform design on The Future, This Week
This week: the truth, free speech and the design of online platforms
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![Photo of a phone with buildings in the background. The phone has an influencer's instagram account open`](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2019/08/unsplash-social-media-instagram-400x225.jpg)
The influencer strikes back
Social media has offered a new weapon to brands, the influencer.