![CEOs often undervalue creativity.](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2017/08/marketingtn-400x225.jpg)
Value of creativity in marketing cannot be underestimated
Innovative ways of communicating brands to the consumer is what drives real growth.
![Brands are built through hundreds of consumer interactions.](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2017/06/Consumer-interactions1-400x225.jpg)
People power
Every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them. There’s no substitute for human-to-human interaction.