![Image of an old St George bank coaster](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2018/03/stgeorgeimage-400x225.jpg)
Banks must lift their branding game
Banks were originally businesses based on customer trust. Today that trust has diminished as they juggle their priorities between the customer, employees, community and shareholders. It's the focus on the latter that has diluted that sense of trust the most.