![](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2022/10/times-square-l8ypMiU1Hio-unsplash-400x225.jpg)
Branding, it’s a feeling
Is emotional connection important for tech brands?
![](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2020/01/tftw-season07_web-400x225.jpg)
Returning to work and AI confusion on The Future, This Week
This week: will Silicon Valley finally move online? And AI is confused by our weird behaviour.
![University of Sydney Quad 800x450 Image by Andrea Schaffer (aschaf) from Flickr](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2019/02/University-of-Sydney-Quad-by-Andrea-Schafer-aschaf-800x450-1-400x225.jpg)
Changing nature of the campus
Why disruptive business education models are originating from academics sensing opportunities beyond the classroom.
![](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2018/07/tftw-season04_web-400x225.jpg)
The Future, This Week 10 Aug 18: demographic time bombs, death, toddlers and aliens
This week: Populous time bombs, disrupting death, and toddlers and aliens.
![](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2018/01/tftw-season03_web-400x225.jpg)
The Future, This Week 09 February 2018
This week: what's up with universal basic income, fiduciary moats, and cars in space in other news.
![Separating innovation from the rest of the business to keep it safe may be the best way to undermine it. Yuji Kotani](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2017/08/rhino-400x225.jpg)
Do innovation centres undermine innovative thinking?
Separating innovation from the rest of the business to keep it safe may be the best way to undermine it.
![Special piping and wiring supports quantum research in the Sydney Nanoscience Hub. AINST, Author provided](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2017/08/quantum-400x225.jpg)
Hype and cash are muddying public understanding of quantum computing
Quantum computing is being described as "just around the corner". Is it?
![Kai Riemer - BOSS Magazine](https://sbi-stage.cluster1.testlab.cloud/wp-content/uploads/2017/06/KaiRiemer-400x225.jpg)
To make your company agile, get rid of the acronym ‘VUCA’
There is no better way to respond to an overused four-letter acronym than to create your own, as Kai Riemer did at the first BOSS Emerging Leaders networking event for 2017.